Really Good Logos, Explained

Overall Premise

We're peering behind the curtain of creativity.

In "Really Good Logos, Explained", some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work.

The insight provided by these five outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

By understanding the logistics of good design, we are better prepared to create it. This book helps explain those logistics, by asking:

What elements do truly effective logos have that others are lacking?
What makes one logo more powerful - more attention-getting - than others?
What tips and strategies can be captured from these examples, and used to improve current projects?

By providing short, specific and to-the-point observations from top creatives, "Really Good Logos, Explained" answers these questions and more.