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The Critiquing of Logos, Explained.Step 1: Only Really Good Logos allowed. Our four esteemed authors will first judge all submissions and select approximately 500 logos to appear within the book. Only logos fitting of the book's title will be chosen (i.e. really good ones). Step 2: Then they are explained. Logos selected to appear in the book will then be critiqued by at least three of the four contributing authors. Their comments will appear next to each logo, as will the name of the creative firm and client. Comments will be honest and to-the-point, ranging from 2 to 5 sentences. Author remarks will range from explaining what makes each logo especially effective to offering ideas on how the design might be further enhanced (see sample page design for examples). While it is true that, in order to appear within the book, each logo must be judged to be of above-average quality, it is also true that design is subjective. Therefore, comments may range from high praise from one author, to gentle criticism from another, resulting in a book that provides an insightful exchange of ideas, as well as a rare glimpse inside the mind of top creatives.
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